Fri 16 Oct 2026SOURCED DATA
Brands › Yoto

Yoto

Marketing lead: Anaelle Bayet (Head of Marketing Europe, since 4 Dec 2024) · Total appointments: 1

Roster: This is Flow (media) SMALL ROSTER

Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effect0 of 2new CMOs, change in 12 mths · based on 3 records
Next reviewNot enough data2 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

media
242526
seen: creative
242526
This is FlowAckeloNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaThis is FlowCURRENT4 Dec 2024Now1.90

Pitch predictor How it works

Not enough history to predict (2 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on Yoto campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Ackelo SEEN IN CREDITScreative15 Oct 202615 Oct 20261campaign via Campaign Brief
RASCAL SEEN IN CREDITSpost-production15 Oct 202615 Oct 20261campaign via Campaign Brief
Boomerang SEEN IN CREDITSother15 Oct 202615 Oct 20261campaign via Campaign Brief

Also credited People named once in Yoto campaign credits

Kate Dimitrevic (Global Senior Brand Manager, Dan Bowling, Campaign Brief) · Justin Schoenmaker (Creative Director, Ben Phillips, Campaign Brief) · Mike Gethin (Creative Director, Ben Phillips, Campaign Brief) · Fiona Campbell (Senior Producer, Ben Phillips, Campaign Brief) · Ed Krause (OOH & Endframe Producer, Ben Phillips, Campaign Brief) · Georgia Thompson (Senior Account Director, Ben Phillips, Campaign Brief) · Britt King (Events & Activations Director & Client Lead, Ben Phillips, Campaign Brief) · Bethan Thomas (Events & Activations Production Director, Ben Phillips, Campaign Brief) · Matt Hichens (Executive Producer, Ben Phillips, Campaign Brief) · James McLaughlin (Producer, Ben Phillips, Campaign Brief) · Floris Kingma (Director, Ben Phillips, Campaign Brief) · Glynn Speeckaert (DOP, Ben Phillips, Campaign Brief) · Bill Smedley (Editor, Ben Phillips, Campaign Brief) · Eliza Light (Producer, RASCAL, Campaign Brief) · Lettie Sullivan (Producer, RASCAL, Campaign Brief) · James Bamford (Colourist, RASCAL, Campaign Brief) · Charlie Mcelhinney (Sound Producer, James Cobbold, Campaign Brief) · Clementine Beck (Sound Producer, James Cobbold, Campaign Brief) · Levan Maghradze (Executive Producer, Boomerang, Campaign Brief) · Tato Sulakvelidze (Technical Producer, Boomerang, Campaign Brief) · Tamuna Arbolishvili (Producer, Boomerang, Campaign Brief) · Tamo Chavchanidze (Production Designer, Keto Tsiklauri, Campaign Brief) · Beka Sadaghashvili (Art Director, Keto Tsiklauri, Campaign Brief) · Taso Okropiridze (Casting Manager, Keto Tsiklauri, Campaign Brief) · Viktoria Bokeria (Casting Manager Assistant, Keto Tsiklauri, Campaign Brief) · Nino Injia (Costume Designer, Keto Tsiklauri, Campaign Brief) · David Todua (Location Manager, Keto Tsiklauri, Campaign Brief) · Zurab Shervadze (Location Manager, Keto Tsiklauri, Campaign Brief) · Avtandil Oso Kokaevi (Set Manager, Keto Tsiklauri, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
4 Dec 20244 Dec 2024appointmentmediaThis is Flowconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Anaelle BayetHead of Marketing Europe4 Dec 2024Now
Emilie StephensonHead of Brand Marketing15 Oct 2026Now

On the record Short paraphrases with links

WHY THEY WON Bayet said This is Flow stood out for a collaborative way of working, sharp strategic thinking and the strength of its creative ideas.
partnershipstrategic thinkingcreativityexcitedpassionate
Anaelle Bayet · the move · via Campaign Brief, 4 Dec 2024 · paraphrased
AGENCY SAYS Hyett said This is Flow was thrilled to take on Yoto, and talked up the brand's standing.
household namethrilled
Jimmy Hyett · the move · via Campaign Brief, 4 Dec 2024 · paraphrased