Netflix
Marketing lead: Not recorded · Total appointments: 2
Roster: Amplify (creative), Initiative (media) SMALL ROSTER
Loyalty indexNot enough data2 records, needs 3
Avg tenureNot enough data2 records, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data0 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
media
242526
AmplifyInitiativeNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | AmplifyCURRENT | 17 Feb 2025 | Now | 1.7 | 0 |
| media | InitiativeCURRENT | 17 Feb 2025 | Now | 1.7 | 0 |
Pitch predictor How it works
Not enough history to predict (0 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 17 Feb 2025 | 17 Feb 2025 | appointment | creative | Wavemaker | Amplify | reported | via B&Tvia Campaign Brief | ||
| 17 Feb 2025 | 17 Feb 2025 | appointment | media | Wavemaker | Initiative | reported | via B&Tvia Campaign Brief |
Marketing leaders
No marketing leaders recorded yet.
On the record Short paraphrases with links
AGENCY SAYS McAlister said Initiative was excited to take on Netflix, and flagged big plans for the next phase. Jo McAlister · the move · via B&T, 17 Feb 2025 · paraphrased