Crown Resorts
Marketing lead: Not recorded · Total appointments: 1
Roster: Initiative (media) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data1 record, needs 3
Next reviewNot enough data0 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
media
242526
InitiativeNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | InitiativeCURRENT | 7 Feb 2024 | Now | 2.7 | 0 |
Pitch predictor How it works
Not enough history to predict (0 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 7 Feb 2024 | 7 Feb 2024 | appointment | media | Initiative | confirmed | via Campaign Briefvia Mediaweek |
Marketing leaders
No marketing leaders recorded yet.
On the record Short paraphrases with links
AGENCY SAYS Fein said Initiative was proud to take on Crown Resorts, and talked up the brand's standing. Melissa Fein · the move · via Campaign Brief, 7 Feb 2024 · paraphrased