Woolworths New Zealand
Marketing lead: Abbe Hale (Head of Brand, since 17 Feb 2026) · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Loyalty indexNot enough data0 records, needs 3
Avg tenureNot enough data0 records, needs 3
CMO effect0 of 4new CMOs, change in 12 mths · based on 4 records
Next reviewNot enough data4 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
seen: social
242526
seen: digital
242526
Dentsu CreativeRiot DesignNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Pitch predictor How it works
Not enough history to predict (4 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on Woolworths New Zealand campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Dentsu Creative SEEN IN CREDITS | social | 17 Feb 2026 | 17 Feb 2026 | 1 | campaign via Campaign Brief |
| Riot Design SEEN IN CREDITS | digital | 17 Feb 2026 | 17 Feb 2026 | 1 | campaign via Campaign Brief |
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Abbe Hale | Head of Brand | 17 Feb 2026 | Now |
| Samuel Gujer | Senior Marketing Manager & Chapter Lead | 17 Feb 2026 | Now |
| Conrad Webber | Marketing Manager | 17 Feb 2026 | Now |
| Lucy Key | Marketing Manager | 17 Feb 2026 | Now |
On the record Short paraphrases with links
No quotes logged yet.