Fri 16 Oct 2026SOURCED DATA
Brands › South Australian Tourism Commission

South Australian Tourism Commission

Marketing lead: Erik de Roos (Chief Marketing Officer, since 21 June 2026) · Total appointments: 2

Roster: Wavemaker Adelaide (media) SMALL ROSTER

Loyalty indexNot enough data2 records, needs 3
Avg tenureNot enough data2 records, needs 3
CMO effect0 of 2new CMOs, change in 12 mths · based on 4 records
Next reviewNot enough data2 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

media
242526
seen: creative
242526
seen: media
242526
seen: design
242526
Wavemaker AdelaideFrame CreativeCaratJustin Pounsett @ The Audio EmbassyNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaWavemaker AdelaideCURRENT21 June 2026Now0.31

Pitch predictor How it works

Not enough history to predict (2 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on South Australian Tourism Commission campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Frame Creative SEEN IN CREDITScreative7 Apr 20257 Apr 20251Simple Pleasures via Campaign Brief
Carat SEEN IN CREDITSmedia7 Apr 20257 Apr 20251Simple Pleasures via Campaign Brief
Justin Pounsett @ The Audio Embassy SEEN IN CREDITSdesign7 Apr 20257 Apr 20251Simple Pleasures via Campaign Brief
KOJO SEEN IN CREDITSpost-production7 Apr 20257 Apr 20251Simple Pleasures via Campaign Brief

Also credited People named once in South Australian Tourism Commission campaign credits

Tim Pearce (Chief Executive Officer, Frame Creative, Campaign Brief) · Ryan Richards (Head of Strategy, Frame Creative, Campaign Brief) · Simon Pearce (Creative Directors, Frame Creative, Campaign Brief) · Alex Bishop (Digital Director, Frame Creative, Campaign Brief) · Georgia Prime (Client Lead, Eliza Carey, Campaign Brief) · Daniel Wells-Smith (Art Director, Zoe Hentschke, Campaign Brief) · Ella Butler (Production Designer, Justin Pounsett @ The Audio Embassy, Campaign Brief) · Scott McCarten (Location Manager, Elyse Adams, Campaign Brief) · Lhord Manguera (Photography Assistant, Elyse Adams, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
30 Sept 202630 Sept 2026appointmentmediaWavemaker Adelaidereportedvia B&T
21 June 202621 June 2026appointmentmediaWavemaker Adelaideconfirmedvia Campaign Briefvia B&T

Marketing leaders

PersonTitleFromTo
Marianthi LivaditisGeneral Manager, Marketing and Creative Services7 Apr 2025Now
Erik de RoosChief Marketing Officer21 June 2026Now

On the record Short paraphrases with links

WHY THEY WON Roos said Wavemaker Adelaide stood out for a record of commercial results, the quality of its people and a collaborative way of working.
effectivenesspeoplepartnershipexcited
Erik de Roos · the move · via Campaign Brief, 21 June 2026 · paraphrased