Beacon Lighting
Marketing lead: Prue Robinson (Chief Marketing Officer, since 15 Apr 2024) · Total appointments: 1
Roster: Carat (media) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
media
242526
CaratNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | CaratCURRENT | 15 Apr 2024 | Now | 2.5 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 15 Apr 2024 | 15 Apr 2024 | retention | media | Carat | confirmed | via Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Prue Robinson | Chief Marketing Officer | 15 Apr 2024 | Now |
On the record Short paraphrases with links
WHY THEY WON Robinson credited Carat with the quality of its people. Prue Robinson · the move · via Mediaweek, 15 Apr 2024 · paraphrased