Summit Homes Group
Marketing lead: Alicia Butturini (Marketing Manager, since 20 June 2024) · Total appointments: 1
Roster: Carat (media) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
media
242526
CaratNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | CaratCURRENT | 20 June 2024 | Now | 2.3 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 20 June 2024 | 20 June 2024 | appointment | media | Carat | confirmed | via Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Alicia Butturini | Marketing Manager | 20 June 2024 | Now |
On the record Short paraphrases with links
AGENCY SAYS Bayliss said Carat was excited to take on Summit Homes Group. Alan Bayliss · the move · via Mediaweek, 20 June 2024 · paraphrased
WHY THEY WON Butturini pointed to a close cultural match, a record of commercial results and the quality of its people as the reasons for choosing Carat. Alicia Butturini · the move · via Mediaweek, 20 June 2024 · paraphrased