Luke Rive
Latest recorded: Director of Marketing, McDonald’s New Zealand (seen 3 Sept 2026, source)
Roles recorded: 2 · Agency appointments made: 1 · Quotes logged: 0 · Campaign credits: 2
CMO movement rating0.0 / 10Low mover · based on 3 records
Movement rating breakdown Method
| Role | Brand | Moves in tenure | Agency changes | Within 12 months of starting | Months to first change |
|---|---|---|---|---|---|
| Marketing Director | McDonald's | 1 | 0 | 0 | n/a |
| Director of Marketing | McDonald’s New Zealand | 0 | 0 | 0 | n/a |
0% of roles saw an agency change within 12 months. Based on 3 records.
Career Sortable
| First seen | To | Title | Organisation | Years |
|---|---|---|---|---|
| 17 Dec 2024 | Now | Marketing Director | McDonald's | 1.8 |
| 3 Sept 2026 | Now | Director of Marketing | McDonald’s New Zealand | 0.1 |
Agencies appointed on their watch
| Date | Brand | Discipline | Agency | Change? |
|---|---|---|---|---|
| 21 Jan 2025 | McDonald's | creative | Wieden+Kennedy | No |
Connections 11 · named together in one source · All
| With | How | Count | Years | Evidence |
|---|---|---|---|---|
| Samantha Attenborough | Same credit | 2 | 2024, 2026 | Campaign Brief 17 Dec 2024 credit #608 · Campaign Brief 3 Sept 2026 credit #77 |
| Andrew Laurich | Same credit | 1 | 2026 | Campaign Brief 3 Sept 2026 credit #77 |
| Alex Glucina | Same credit | 1 | 2026 | Campaign Brief 3 Sept 2026 credit #77 |
| Nathan Pickles | Same credit | 1 | 2026 | Campaign Brief 3 Sept 2026 credit #77 |
| Pete Ritchie | Same credit | 1 | 2026 | Campaign Brief 3 Sept 2026 credit #77 |
| Liquid Studios | Same credit | 1 | 2026 | Campaign Brief 3 Sept 2026 credit #77 |
| Fleur Swarbrick | Same credit | 1 | 2024 | Campaign Brief 17 Dec 2024 credit #608 |
| Devan Narsai | Same credit | 1 | 2024 | Campaign Brief 17 Dec 2024 credit #608 |
| James Moore | Same credit | 1 | 2024 | Campaign Brief 17 Dec 2024 credit #608 |
| Jess Rhodes | Same credit | 1 | 2024 | Campaign Brief 17 Dec 2024 credit #608 |
| Dan Partington | Same credit | 1 | 2024 | Campaign Brief 17 Dec 2024 credit #608 |
Campaign credits Seen in credits. Not appointments
| Date | Brand | Campaign | Credited as | For | Source |
|---|---|---|---|---|---|
| 3 Sept 2026 | McDonald’s New Zealand | Director of Marketing | McDonald’s New Zealand | Campaign Brief | |
| 17 Dec 2024 | McDonald's | Make it Click | Marketing Director | McDonald’s | Campaign Brief |
Every quote Short paraphrases with a link to the source
No quotes logged yet.