Kate Hornstein
Latest recorded: Chief Marketing Officer, BYD (seen 18 June 2026, source)
Roles recorded: 2 · Agency appointments made: 1 · Quotes logged: 1 · Campaign credits: 1
WHY THEY WON Hornstein pointed to a collaborative way of working, a close cultural match and value for money as the reasons for choosing Thrive PR & Communications. Kate Hornstein on BYD · the move · via Campaign Brief, 18 June 2026 · paraphrased
CMO movement rating0.0 / 10Low mover · based on 3 records
Movement rating breakdown Method
| Role | Brand | Moves in tenure | Agency changes | Within 12 months of starting | Months to first change |
|---|---|---|---|---|---|
| Head of Marketing | EV Direct (BYD Automotive) | 0 | 0 | 0 | n/a |
| Chief Marketing Officer | BYD | 1 | 0 | 0 | n/a |
0% of roles saw an agency change within 12 months. Based on 3 records.
Career Sortable
| First seen | To | Title | Organisation | Years |
|---|---|---|---|---|
| 30 Oct 2024 | Now | Head of Marketing | EV Direct (BYD Automotive) | 2.0 |
| 18 June 2026 | Now | Chief Marketing Officer | BYD | 0.3 |
Agencies appointed on their watch
| Date | Brand | Discipline | Agency | Change? |
|---|---|---|---|---|
| 18 June 2026 | BYD | experiential | Thrive PR & Communications | No |
Connections 9 · named together in one source · All
| With | How | Count | Years | Evidence |
|---|---|---|---|---|
| Snezna Kerekovic | Same article | 1 | 2026 | Campaign Brief 18 June 2026 |
| James Mackinnon | Same credit | 1 | 2024 | Campaign Brief 30 Oct 2024 credit #647 |
| Andrew Mackinnon | Same credit | 1 | 2024 | Campaign Brief 30 Oct 2024 credit #647 |
| Charlotte Adorjan | Same credit | 1 | 2024 | Campaign Brief 30 Oct 2024 credit #647 |
| Ryan Clayton | Same credit | 1 | 2024 | Campaign Brief 30 Oct 2024 credit #647 |
| Kate Prowse | Same credit | 1 | 2024 | Campaign Brief 30 Oct 2024 credit #647 |
| Josh Stuart | Same credit | 1 | 2024 | Campaign Brief 30 Oct 2024 credit #647 |
| Dane Falkström | Same credit | 1 | 2024 | Campaign Brief 30 Oct 2024 credit #647 |
| Sarah Shaw | Same credit | 1 | 2024 | Campaign Brief 30 Oct 2024 credit #647 |
Campaign credits Seen in credits. Not appointments
| Date | Brand | Campaign | Credited as | For | Source |
|---|---|---|---|---|---|
| 30 Oct 2024 | EV Direct (BYD Automotive) | Head of Marketing | EV Direct (BYD Automotive) | Campaign Brief |
Every quote Short paraphrases with a link to the source
| Date | Brand | Paraphrase and tags | Source |
|---|---|---|---|
| 18 June 2026 | BYD | Hornstein pointed to a collaborative way of working, a close cultural match and value for money as the reasons for choosing Thrive PR & Communications. | Campaign Brief |