BYD
Marketing lead: Kate Hornstein (Chief Marketing Officer, since 18 June 2026) · Total appointments: 2
Roster: WPP Media (media), Thrive PR & Communications (experiential) SMALL ROSTER
Loyalty indexNot enough data2 records, needs 3
Avg tenureNot enough data2 records, needs 3
CMO effect0 of 1new CMOs, change in 12 mths · based on 3 records
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
media
242526
experiential
242526
seen: creative
242526
seen: design
242526
WPP MediaThrive PR & CommunicationsTABOOSam HopgoodNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| experiential | Thrive PR & CommunicationsCURRENT | 18 June 2026 | Now | 0.3 | 0 |
| media | WPP MediaCURRENT | 23 Apr 2026 | Now | 0.5 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on BYD campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| TABOO SEEN IN CREDITS | creative | 5 Nov 2025 | 5 Nov 2025 | 1 | campaign via Campaign Brief |
| Revolver SEEN IN CREDITS | production | 5 Nov 2025 | 5 Nov 2025 | 1 | campaign via Campaign Brief |
| Loupe Agency SEEN IN CREDITS | production | 5 Nov 2025 | 5 Nov 2025 | 1 | campaign via Campaign Brief |
| Sam Hopgood SEEN IN CREDITS | design | 5 Nov 2025 | 5 Nov 2025 | 1 | campaign via Campaign Brief |
Also credited People named once in BYD campaign credits
Gus Pearce (General Manager, TABOO, Campaign Brief) · Kate Bridges (Producer, Loupe Agency, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 18 June 2026 | 18 June 2026 | appointment | experiential | Thrive PR & Communications | reported | via Campaign Briefvia B&T | |||
| 22 Jan 2026 | 23 Apr 2026 | win | media | Yango | WPP Media | reported | via B&Tvia B&T |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Kate Hornstein | Chief Marketing Officer | 18 June 2026 | Now |
On the record Short paraphrases with links
WHY THEY WON Hornstein pointed to a collaborative way of working, a close cultural match and value for money as the reasons for choosing Thrive PR & Communications. Kate Hornstein · the move · via Campaign Brief, 18 June 2026 · paraphrased