Australian Retirement Trust moves media account from Bohemia to EssenceMediacom
Australian Retirement Trust moves media account from Bohemia to EssenceMediacom. Reported on 29 July 2025 (confirmed), sources: Campaign Brief, B&T, Mumbrella.
Brand: Australian Retirement Trust · Discipline: media · Type: appointment · Confidence: confirmed
Marketing lead at the time: Rob Harris
Est. billingsn/a
Announced29 July 2025
Decided29 July 2025
The field
| Agency | Role | Stage |
|---|---|---|
| Bohemia | Incumbent | Lost |
| EssenceMediacom | Winner | Appointed |
Sources Links only
- Campaign Brief, 29 July 20250
- B&T, 29 July 20250
- Mumbrella, 29 July 20250
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On the record Paraphrased, with tags
AGENCY SAYS Lyons said EssenceMediacom Brisbane was excited to take on Australian Retirement Trust. Susan Lyons on Australian Retirement Trust · the move · via Campaign Brief, 29 July 2025 · paraphrased
WHY THEY WON Harris said EssenceMediacom Brisbane stood out for its data and technology capability, sharp strategic thinking and the quality of its people. Rob Harris on Australian Retirement Trust · the move · via Campaign Brief, 29 July 2025 · paraphrased