Booktopia appoints Hatched for PR
Booktopia appoints Hatched for PR. Reported on 9 Oct 2023 (confirmed), sources: Mediaweek.
Brand: Booktopia · Discipline: PR · Type: appointment · Confidence: confirmed
Marketing lead at the time: Adam Freedman
Est. billingsn/a
Announced9 Oct 2023
Decided9 Oct 2023
The field
| Agency | Role | Stage |
|---|---|---|
| Hatched | Winner | Appointed |
Sources Links only
- Mediaweek, 9 Oct 20230
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On the record Paraphrased, with tags
WHY THEY WON Freedman pointed to a clear grasp of the customer and category and sharp strategic thinking as the reasons for choosing Hatched. Adam Freedman on Booktopia · the move · via Mediaweek, 9 Oct 2023 · paraphrased
AGENCY SAYS Edghill said Hatched was thrilled to take on Booktopia. Catherine Edghill on Booktopia · the move · via Mediaweek, 9 Oct 2023 · paraphrased