Bonds moves creative account from Leo to Special Group
Bonds moves creative account from Leo to Special Group. Reported on 24 Aug 2020 (confirmed), sources: Mumbrella, Campaign Brief.
Brand: Bonds · Discipline: creative · Type: appointment · Confidence: confirmed
Marketing lead at the time: Emily Small
Est. billingsn/a
Announced24 Aug 2020
Decided24 Aug 2020
The field
| Agency | Role | Stage |
|---|---|---|
| Leo | Incumbent | Lost |
| Special Group | Winner | Appointed |
Sources Links only
- Mumbrella, 24 Aug 20200
- Campaign Brief, 24 Aug 20200
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On the record Paraphrased, with tags
WHY THEY WON Small said Special Group stood out for sharp strategic thinking, the strength of its creative ideas and the quality of its people. Emily Small on Bonds · the move · via Campaign Brief, 24 Aug 2020 · paraphrased
AGENCY SAYS Evans said Special Group was proud to take on Bonds, and flagged big plans for the next phase. Lindsey Evans on Bonds · the move · via Campaign Brief, 24 Aug 2020 · paraphrased