City Perfume appoints 100% Digital for digital
Brand: City Perfume · Discipline: digital · Type: appointment · Confidence: confirmed
Marketing lead at the time: Not recorded
Est. billingsn/a
Announced16 Mar 2025
Decided16 Mar 2025
The field
| Agency | Role | Stage |
|---|---|---|
| 100% Digital | Winner | Appointed |
Sources Links only
- Campaign Brief, 16 Mar 20250
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On the record Paraphrased, with tags
WHY THEY WON Naboulsi said 100% Digital stood out for its data and technology capability, the quality of its people and a clear grasp of the customer and category. Thierry Naboulsi on City Perfume · the move · via Campaign Brief, 16 Mar 2025 · paraphrased
AGENCY SAYS Mulcahy said 100% Digital was excited to take on City Perfume, and talked up the brand's standing. Ben Mulcahy on City Perfume · the move · via Campaign Brief, 16 Mar 2025 · paraphrased