City Perfume
Marketing lead: Not recorded · Total appointments: 1
Roster: 100% Digital (digital) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data1 record, needs 3
Next reviewNot enough data0 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
digital
242526
100% DigitalNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| digital | 100% DigitalCURRENT | 16 Mar 2025 | Now | 1.6 | 0 |
Pitch predictor How it works
Not enough history to predict (0 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 16 Mar 2025 | 16 Mar 2025 | appointment | digital | 100% Digital | confirmed | via Campaign Brief |
Marketing leaders
No marketing leaders recorded yet.
On the record Short paraphrases with links
WHY THEY WON Naboulsi said 100% Digital stood out for its data and technology capability, the quality of its people and a clear grasp of the customer and category. Thierry Naboulsi · the move · via Campaign Brief, 16 Mar 2025 · paraphrased
AGENCY SAYS Mulcahy said 100% Digital was excited to take on City Perfume, and talked up the brand's standing. Ben Mulcahy · the move · via Campaign Brief, 16 Mar 2025 · paraphrased