a2 Milk appoints Dig for social
Brand: a2 Milk · Discipline: social · Type: appointment · Confidence: confirmed
Marketing lead at the time: Lou Tomkins
Est. billingsn/a
Announced26 Aug 2024
Decided26 Aug 2024
The field
| Agency | Role | Stage |
|---|---|---|
| Dig | Winner | Appointed |
Sources Links only
- Campaign Brief, 26 Aug 20240
- Mediaweek, 28 Aug 20240
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On the record Paraphrased, with tags
AGENCY SAYS Cerny said Dig was excited to take on a2 Milk. Pete Cerny on a2 Milk · the move · via Campaign Brief, 26 Aug 2024 · paraphrased
WHY THEY WON Tomkins credited Dig with the quality of its people, sharp strategic thinking and a record of commercial results. Lou Tomkins on a2 Milk · the move · via Campaign Brief, 26 Aug 2024 · paraphrased