a2 Milk
Marketing lead: Lou Tomkins (ANZ Head of Marketing, since 26 Aug 2024) · Total appointments: 1
Roster: Dig (social) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
social
242526
DigNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| social | DigCURRENT | 26 Aug 2024 | Now | 2.1 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 26 Aug 2024 | 26 Aug 2024 | appointment | social | Dig | confirmed | via Campaign Briefvia Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Lou Tomkins | ANZ Head of Marketing | 26 Aug 2024 | Now |
On the record Short paraphrases with links
AGENCY SAYS Cerny said Dig was excited to take on a2 Milk. Pete Cerny · the move · via Campaign Brief, 26 Aug 2024 · paraphrased
WHY THEY WON Tomkins credited Dig with the quality of its people, sharp strategic thinking and a record of commercial results. Lou Tomkins · the move · via Campaign Brief, 26 Aug 2024 · paraphrased