Bendon appoints YoungShand
Brand: Bendon · Discipline: · Type: appointment · Confidence: confirmed
Marketing lead at the time: Tracey Hennah
Est. billingsn/a
Announced8 Aug 2024
Decided8 Aug 2024
The field
| Agency | Role | Stage |
|---|---|---|
| YoungShand | Winner | Appointed |
Sources Links only
- Campaign Brief, 8 Aug 20240
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On the record Paraphrased, with tags
WHY THEY WON Hennah said YoungShand stood out for sharp strategic thinking, the quality of its people and the strength of its creative ideas. Tracey Hennah on Bendon · the move · via Campaign Brief, 8 Aug 2024 · paraphrased
AGENCY SAYS Kipling said YoungShand was thrilled to take on Bendon, and talked up the brand's standing. Sue Kipling on Bendon · the move · via Campaign Brief, 8 Aug 2024 · paraphrased