Bendon
Marketing lead: Tracey Hennah (GM Marketing and Digital, since 8 Aug 2024) · Total appointments: 1
Roster: YoungShand (unspecified) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
unspecified
242526
seen: creative
242526
seen: media
242526
seen: social
242526
seen: design
242526
YoungShandYS.Thompson SpencerAntonia CosmaShane Taipari – Franklin RoadNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| unspecified | YoungShandCURRENT | 8 Aug 2024 | Now | 2.2 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on Bendon campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| YS. SEEN IN CREDITS | creative | 15 Feb 2026 | 15 Feb 2026 | 1 | No Woman Is One Woman via Campaign Brief |
| Antonia Cosma SEEN IN CREDITS | social | 15 Feb 2026 | 15 Feb 2026 | 1 | No Woman Is One Woman via Campaign Brief |
| Thompson Spencer SEEN IN CREDITS | media | 15 Feb 2026 | 15 Feb 2026 | 1 | No Woman Is One Woman via Campaign Brief |
| Shane Taipari – Franklin Road SEEN IN CREDITS | design | 15 Feb 2026 | 15 Feb 2026 | 1 | No Woman Is One Woman via Campaign Brief |
| YoungShand SEEN IN CREDITS | creative | 27 Jan 2025 | 28 Jan 2025 | 2 | bra better via Campaign Brief |
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 8 Aug 2024 | 8 Aug 2024 | appointment | YoungShand | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Tracey Hennah | GM Marketing and Digital | 8 Aug 2024 | Now |
On the record Short paraphrases with links
WHY THEY WON Hennah said YoungShand stood out for sharp strategic thinking, the quality of its people and the strength of its creative ideas. Tracey Hennah · the move · via Campaign Brief, 8 Aug 2024 · paraphrased
AGENCY SAYS Kipling said YoungShand was thrilled to take on Bendon, and talked up the brand's standing. Sue Kipling · the move · via Campaign Brief, 8 Aug 2024 · paraphrased