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Brands › Reckitt Benckiser

Reckitt Benckiser

As at 16 Oct 2026, AccountMoves records 1 current agency for Reckitt Benckiser: OMG (media, since 6 Dec 2024). Agency changes reported since 2016: 1. Last reported move: 6 Dec 2024. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: OMG (media) Small roster

Agency changes on record since 20161based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 6 Dec 2024 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
Zenith ZenithSeen in credits only
media, credited 15 Oct 2021 · 1 campaign
Latest: Catch a Habit via Campaign BriefOMG OMGConfirmed appointment
media, 6 Dec 2024 to now · 1 yr 10 mth
Sources: Mediaweek
OMGConfirmed · 1 yr 10 mth
PR
DEC PR DEC PRSeen in credits only
PR, credited 15 Oct 2021 · 1 campaign
Latest: Catch a Habit via Campaign Brief
Vacant on record
202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaOMGCurrent6 Dec 2024Now1.90

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
6 Dec 2024media: Publicis to OMGMediaweek

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Reckitt Benckiser campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
DEC PR Seen in creditsPR15 Oct 202115 Oct 20211Catch a Habit via Campaign Brief
Zenith Seen in creditsmedia15 Oct 202115 Oct 20211Catch a Habit via Campaign Brief
Nine Seen in creditsother15 Oct 202115 Oct 20211Catch a Habit via Campaign Brief

Also credited People named once in Reckitt Benckiser campaign credits

Henry Turgoose (Marketing Director, Reckitt Benckiser, Campaign Brief) · Tala Dajani (Category Manager, Reckitt Benckiser, Campaign Brief) · Rachel Cain (Senior Brand Manager, Reckitt Benckiser, Campaign Brief) · Orli Winton (Brand Manager, Reckitt Benckiser, Campaign Brief) · Michael Burrows (Jingle writer, Reckitt Benckiser, Campaign Brief) · RB Studios (Animation & Creative Execution, Reckitt Benckiser, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
6 Dec 20246 Dec 2024appointmentmediaPublicisOMGconfirmedvia Mediaweek

Marketing leaders

PersonTitleFromTo
Henry TurgooseMarketing Director8 Oct 20218 Oct 2021
Rachel CainSenior Brand Manager8 Oct 20218 Oct 2021
Orli WintonBrand Manager8 Oct 20218 Oct 2021

Stated reasons and comments Paraphrased, with source links

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