We Are Different
Type: PR
Leadership: Stuart Terry (Founder and Director), Zoe Finlayson (Head of Earend), Jesse Muir (Senior Performance Director) · 6 people recorded in total
Career W-L3-0
Retained0
Net $m+0.0
Clients3
2026 rank48
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 48 |
| 2025 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 142 |
| Career | 3 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Crystalbrook Collection | PR | 26 May 2025 | 1.4 | |
| Pirelli | media | 14 Oct 2026 | 0.0 | |
| Pirelli Australia | social | 14 Oct 2026 | 0.0 |
Followed Marketers this agency followed to a new brand · All connections
No follow recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 2 per quote (league)
WHY THEY WON Albuquerque pointed to strong chemistry with the client team, the quality of its people and sharp strategic thinking as the reasons for choosing We Are Different. George Albuquerque on Pirelli Australia · the move · via Campaign Brief, 14 Oct 2026 · paraphrased
AGENCY SAYS Terry said We Are Different was excited to take on Pirelli Australia, and talked up the brand's standing. Stuart Terry on Pirelli Australia · the move · via Campaign Brief, 14 Oct 2026 · paraphrased
WHY THEY WON Albuquerque pointed to strong chemistry with the client team, the quality of its people and sharp strategic thinking as the reasons for choosing We Are Different. George Albuquerque on Pirelli · the move · via Mediaweek, 14 Oct 2026 · paraphrased
AGENCY SAYS Terry said We Are Different was excited to take on Pirelli, and talked up the brand's standing. Stuart Terry on Pirelli · the move · via Mediaweek, 14 Oct 2026 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 21 Sept 2026 | Woodford Reserve SEEN IN CREDITS | PR | The Host Tux | Campaign Brief |
| 13 May 2026 | HelloFresh Australia SEEN IN CREDITS | PR | K-Pop Dinner Hunters | B&T |
| 10 Oct 2024 | hipages SEEN IN CREDITS | PR | Start with hipages | Campaign Brief |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 14 Oct 2026 | Pirelli Australia | social | Won | ||
| 14 Oct 2026 | Pirelli | media | Won | ||
| 26 May 2025 | Crystalbrook Collection | PR | Won |