Palmer Foods SAMPLE
As at 16 Oct 2026, AccountMoves records 4 current agencies for Palmer Foods: Halyard (creative, since 1 May 2012), Fathom Group (media, since 1 Nov 2016), Bright Ink (promotional, since 1 Mar 2017), Northstar Digital (digital, since 1 July 2021). Agency changes reported since 2016: 0. Last reported move: 4 Oct 2026. Based on reported moves only, with sources.
Category: FMCG · Parent: Palmer Holdings
Marketing lead: Not recorded · Total appointments: 4
Roster: Halyard (creative), Fathom Group (media), Bright Ink (promotional), Northstar Digital (digital) Many specialists
Last review on record: 4 Oct 2026 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, 1 May 2012 to now · 14 yr 5 mth
Sources: Campaign Brief
media, 1 Nov 2016 to now · 9 yr 11 mth
Sources: B&T
digital, 1 July 2021 to now · 5 yr 3 mth
Sources: Campaign Brief
promotional, 1 Mar 2017 to now · 9 yr 7 mth
Sources: B&T
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | HalyardCurrent | 1 May 2012 | Now | 14.5 | 0 |
| digital | Northstar DigitalCurrent | 1 July 2021 | Now | 5.3 | 0 |
| media | Fathom GroupCurrent | 1 Nov 2016 | Now | 10.0 | 0 |
| promotional | Bright InkCurrent | 1 Mar 2017 | Now | 9.6 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Palmer Foods since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 4 Oct 2026 | review | creative | Halyard | Pending | Halyard, Moss Lane, Tallow & Co | 18.0 | In review | via Mumbrella | |
| 1 June 2021 | 1 July 2021 | win | digital | Northstar Digital | 4.0 | confirmed | via Campaign Brief | ||
| 1 Feb 2017 | 1 Mar 2017 | win | promotional | Bright Ink | 3.0 | reported | via B&T | ||
| 1 Sept 2016 | 1 Nov 2016 | win | media | Fathom Group | Fathom Group | Orbit Media | 22.0 | confirmed | via B&T |
| 1 Apr 2012 | 1 May 2012 | appointment | creative | Halyard | 14.0 | reported | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Dana Whitlock | Marketing director | 1 May 2016 | 30 June 2019 |
Stated reasons and comments Paraphrased, with source links
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