NRMA Insurance
Marketing lead: Sally Kiernan (Executive Manager, Marketing, Brand & Communications, since 25 Nov 2024) · Total appointments: 1
Roster: Accenture Song (creative) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effect1 of 6new CMOs, change in 12 mths · based on 7 records
Next reviewNot enough data6 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
seen: creative
242526
seen: media
242526
seen: design
242526
Accenture SongInitiativeMassiveMusicNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | Accenture SongCURRENT | 10 Mar 2024 | Now | 2.6 | 0 |
Pitch predictor How it works
Not enough history to predict (6 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on NRMA Insurance campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Accenture Song SEEN IN CREDITS | creative | 25 Nov 2024 | 25 Nov 2024 | 1 | Summer of Community Cricket via Mediaweek |
| Finch SEEN IN CREDITS | production | 25 Nov 2024 | 25 Nov 2024 | 1 | Summer of Community Cricket via Mediaweek |
| MassiveMusic SEEN IN CREDITS | design | 25 Nov 2024 | 25 Nov 2024 | 1 | Summer of Community Cricket via Mediaweek |
| Initiative SEEN IN CREDITS | media | 25 Nov 2024 | 25 Nov 2024 | 1 | Summer of Community Cricket via Mediaweek |
| MBCS SEEN IN CREDITS | production | 25 Nov 2024 | 25 Nov 2024 | 1 | Summer of Community Cricket via Mediaweek |
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 10 Mar 2024 | 10 Mar 2024 | win | creative | Bear Meets Eagle On Fire | Accenture Song | reported | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Michelle Klein | Chief Customer & Marketing Officer | 10 Mar 2024 | Now |
| Sally Kiernan | Executive Manager, Marketing, Brand & Communications | 25 Nov 2024 | Now |
| George Exikanas | Executive Manager, Marketing Strategy | 25 Nov 2024 | Now |
| Bec Alexander | Manager, Channel Marketing | 25 Nov 2024 | Now |
| Mahsa Merat | Principal, Brand Communications | 25 Nov 2024 | Now |
| Brittany Riordan | Specialist, Marketing Partnerships | 25 Nov 2024 | Now |
On the record Short paraphrases with links
WHY THEY WON Batch pointed to a clear grasp of the customer and category, the quality of its people and its data and technology capability as the reasons for choosing Accenture Song. Julie Batch · the move · via Campaign Brief, 10 Mar 2024 · paraphrased
AGENCY SAYS Droga said Accenture Song was thrilled to take on NRMA Insurance. David Droga · the move · via Campaign Brief, 10 Mar 2024 · paraphrased