MyState Bank
As at 16 Oct 2026, AccountMoves records no current agency appointments for MyState Bank. Agency changes reported since 2016: 0. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Last review on record: None recorded · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, credited 6 July 2020 to 10 Jan 2022 · 4 campaigns
Latest: campaign via Campaign Brief
media, credited 10 Jan 2022 · 2 campaigns
Latest: Numbers and Feelings via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for MyState Bank since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on MyState Bank campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| The Royals Seen in credits | creative | 6 July 2020 | 10 Jan 2022 | 4 | campaign via Campaign Brief |
| The Sweetshop Seen in credits | production | 10 Jan 2022 | 10 Jan 2022 | 1 | campaign via B&T |
| Arc Post Production Seen in credits | post-production | 10 Jan 2022 | 10 Jan 2022 | 1 | campaign via B&T |
| CHE Proximity Seen in credits | media | 10 Jan 2022 | 10 Jan 2022 | 2 | Numbers and Feelings via Campaign Brief |
| Sweetshop Seen in credits | production | 10 Jan 2022 | 10 Jan 2022 | 1 | Numbers and Feelings via Campaign Brief |
| Flint Seen in credits | production | 6 July 2020 | 6 July 2020 | 2 | campaign via Campaign Brief |
Also credited People named once in MyState Bank campaign credits
Heather McGovern (GM Digital & Marketing, MyState Bank, B&T) · Andrew Branwhite (Head of Brand & Advertising, MyState Bank, B&T) · Theresa Lord (Advertising & Media Manager, MyState Bank, B&T) · Sebastian Vizor (Executive Creative Director, The Royals, B&T) · Louise Arnold (Group Business Director, Lee Spencer, B&T) · Catherine Cumming (Business Director, Lee Spencer, B&T) · Meredyth Judd (Producer, Lee Spencer, B&T) · Kate Halpin (Director, The Sweetshop, B&T) · Edward Pontifex (Producer, The Sweetshop, B&T) · Phebe Schmidt (Still photographer, Majella Productions, B&T) · Gabrielle Pearson (Producer, Majella Productions, B&T) · Allison Lockwood (Producer, Sweetshop, Campaign Brief) · Max Walter (DOP, Sweetshop, Campaign Brief) · Sarah Alekna (Casting Director, Sweetshop, Campaign Brief) · James Ashbolt (Editor, Sweetshop, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Heather McGovern | GM Digital & Marketing | 10 Jan 2022 | 4 Sept 2023 |
| Andrew Branwhite | Head of Brand & Advertising | 10 Jan 2022 | 10 Jan 2022 |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
