Industry Super Australia
Marketing lead: Alana Burnside (Chief Executive & Marketing Director, since 26 Oct 2025) · Total appointments: 1
Roster: Zenith (media) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effect0 of 3new CMOs, change in 12 mths · based on 4 records
Next reviewNot enough data3 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
media
242526
seen: creative
242526
seen: media
242526
ZenithShannon Behaviour ChangeInitiativeNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | ZenithCURRENT | 23 Jan 2026 | Now | 0.7 | 0 |
Pitch predictor How it works
Not enough history to predict (3 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on Industry Super Australia campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Shannon Behaviour Change SEEN IN CREDITS | creative | 26 Oct 2025 | 27 Oct 2025 | 2 | campaign via Campaign Brief |
| Initiative SEEN IN CREDITS | media | 26 Oct 2025 | 27 Oct 2025 | 2 | campaign via Campaign Brief |
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 23 Jan 2026 | 23 Jan 2026 | appointment | media | Zenith | reported | via B&Tvia B&T |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Alana Burnside | Chief Executive & Marketing Director | 26 Oct 2025 | Now |
| Bronwyn Hooton | Head of Brand & Marketing | 26 Oct 2025 | Now |
| Helen Avramidis | Marketing Campaign Manager | 26 Oct 2025 | Now |
On the record Short paraphrases with links
No quotes logged yet.