Honda Australia
Marketing lead: Eva Barrett (General Manager Brand, Marketing & Digital, since 1 Apr 2026) · Total appointments: 1
Roster: WiredCo. (social) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effect0 of 5new CMOs, change in 12 mths · based on 6 records
Next reviewNot enough data5 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
social
242526
seen: creative
242526
seen: design
242526
WiredCo.SpecialIXYXINone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| social | WiredCo.CURRENT | 6 May 2026 | Now | 0.4 | 0 |
Pitch predictor How it works
Not enough history to predict (5 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on Honda Australia campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Special SEEN IN CREDITS | creative | 1 Apr 2026 | 1 Apr 2026 | 1 | campaign via Campaign Brief |
| Rabbit SEEN IN CREDITS | production | 1 Apr 2026 | 1 Apr 2026 | 1 | campaign via Campaign Brief |
| Fin Design & Effects SEEN IN CREDITS | post-production | 1 Apr 2026 | 1 Apr 2026 | 1 | campaign via Campaign Brief |
| IXYXI SEEN IN CREDITS | design | 1 Apr 2026 | 1 Apr 2026 | 1 | campaign via Campaign Brief |
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 6 May 2026 | 6 May 2026 | appointment | social | WiredCo. | confirmed | via Campaign Briefvia B&Tvia Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Eva Barrett | General Manager Brand, Marketing & Digital | 1 Apr 2026 | Now |
| Terri Golder | Head of Marketing | 1 Apr 2026 | Now |
| Sylvia Chew | Marketing Comms Manager | 1 Apr 2026 | Now |
| Bronte Sassella | Marketing Campaign Specialist | 1 Apr 2026 | Now |
| Hayley Pepper | Marketing Coordinator | 1 Apr 2026 | Now |
On the record Short paraphrases with links
AGENCY SAYS Kennedy-Cosgrove said WiredCo. was pleased to take on Honda Australia. David Kennedy-Cosgrove · the move · via Campaign Brief, 6 May 2026 · paraphrased