Golden Circle

As at 16 Oct 2026, AccountMoves records 1 current agency for Golden Circle: TBWA\Sydney (creative, since 8 Aug 2022). Agency changes reported since 2016: 0. Last reported move: 8 Aug 2022. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: TBWA\Sydney (creative) Small roster

Agency changes on record since 20160based on reported moves only

Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 8 Aug 2022 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative

TBWA\Sydney TBWA\SydneyConfirmed appointment
creative, 8 Aug 2022 to now · 4 yr 2 mth
Sources: B&T

TBWA\SydneyConfirmed · 4 yr 2 mth

media

Spark Foundry Spark FoundrySeen in credits only
media, credited 26 Aug 2020 · 1 campaign
Latest: Share Sunshine via Campaign BriefCarat CaratSeen in credits only
media, credited 1 Dec 2021 · 1 campaign
Latest: campaign via Campaign Brief

Vacant on record

Society SocietySeen in credits only
PR, credited 1 Dec 2021 · 1 campaign
Latest: campaign via Campaign Brief

Vacant on record

2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

Discipline	Agency	From	To	Tenure	Retained
creative	TBWA\SydneyCurrent	8 Aug 2022	Now	4.2	0

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Golden Circle since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Golden Circle campaigns. Evidence of work, not a confirmed appointment or a win

Agency or company	Credited for	First seen	Last seen	Campaigns	Latest source
Carat Seen in credits	media	1 Dec 2021	1 Dec 2021	1	campaign via Campaign Brief
Society Seen in credits	PR	1 Dec 2021	1 Dec 2021	1	campaign via Campaign Brief
Spark Foundry Seen in credits	media	26 Aug 2020	26 Aug 2020	1	Share Sunshine via Campaign Brief

Also credited People named once in Golden Circle campaign credits

Stefan Hunt (Director, Spark Foundry, Campaign Brief) · Bill Maguire (Animator, Golden Circle, Campaign Brief)

Full history Every pitch, review, win and retention

Announced	Decided	Type	Discipline	Incumbent	Winner	Also pitched	Est. $m	Status	Source
8 Aug 2022	8 Aug 2022	appointment	creative		TBWA\Sydney			confirmed	via B&T

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Lotus said TBWA\Sydney was thrilled to take on Golden Circle, and talked up the brand's standing and flagged big plans for the next phase.

Nitsa Lotus · the move · via B&T, 8 Aug 2022 · paraphrased