EnergyAustralia
As at 16 Oct 2026, AccountMoves records 1 current agency for EnergyAustralia: Initiative (media, since 11 Oct 2022). Agency changes reported since 2016: 1. Last reported move: 11 Oct 2022. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 2
Roster: Initiative (media) Small roster
Agency changes on record since 20161based on reported moves only
Tenure on recordNot enough history1 ended relationship on record, needs 2 · 1 current
Last review on record: 11 Oct 2022 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative
No agency on record
Vacant on record
media
Cummins&Partners Cummins&PartnersConfirmed appointment
media, 15 Dec 2020 to 11 Oct 2022 · 1 yr 10 mth
Sources: Campaign BriefInitiative InitiativeConfirmed appointment
media, 11 Oct 2022 to now · 4 yr
Sources: Mumbrella · B&T · Campaign Brief
media, 15 Dec 2020 to 11 Oct 2022 · 1 yr 10 mth
Sources: Campaign BriefInitiative InitiativeConfirmed appointment
media, 11 Oct 2022 to now · 4 yr
Sources: Mumbrella · B&T · Campaign Brief
2020202120222023202420252026
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | InitiativeCurrent | 11 Oct 2022 | Now | 4.0 | 0 |
| media | Cummins&Partners | 15 Dec 2020 | 11 Oct 2022 | 1.8 | 0 |
Agency changes on record Since 2016 · based on reported moves only
| Date | Change | Source |
|---|---|---|
| 11 Oct 2022 | media: Cummins&Partners to Initiative | Mumbrella · B&T · Campaign Brief |
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 11 Oct 2022 | 11 Oct 2022 | appointment | media | Cummins&Partners | Initiative | confirmed | via Mumbrellavia B&Tvia Campaign Brief | ||
| 15 Dec 2020 | 15 Dec 2020 | appointment | media | Cummins&Partners | confirmed | via Campaign Brief |
Marketing leaders
No marketing leaders recorded yet.
Stated reasons and comments Paraphrased, with source links
WHY THEY WON Brownfield credited Initiative with a clear grasp of the customer and category, the strength of its creative ideas and strong chemistry with the client team. Mark Brownfield · the move · via B&T, 4 Dec 2022 · paraphrased
AGENCY SAYS Jeffares said Cummins&Partners was excited to take on EnergyAustralia, and flagged big plans for the next phase. Chris Jeffares · the move · via Campaign Brief, 15 Dec 2020 · paraphrased
WHY THEY WON Brownfield said Cummins&Partners stood out for strong chemistry with the client team, a collaborative way of working and a clear grasp of the customer and category. Mark Brownfield · the move · via Campaign Brief, 15 Dec 2020 · paraphrased