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Brands › Destination NSW

Destination NSW

As at 16 Oct 2026, AccountMoves records 1 current agency for Destination NSW: Āmio (PR, since 22 Oct 2021). Agency changes reported since 2016: 0. Last reported move: 22 Oct 2021. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Āmio (PR) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 22 Oct 2021 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Leo Burnett Australia Leo Burnett AustraliaSeen in credits only
creative, credited 24 Oct 2021 to 30 Mar 2022 · 4 campaigns
Latest: Feel New via B&T
Vacant on record
media
Havas Media Australia Havas Media AustraliaSeen in credits only
media, credited 24 Oct 2021 · 1 campaign
Latest: Feel New via B&T
Havas Media Group Australia Havas Media Group AustraliaSeen in credits only
media, credited 1 Dec 2021 to 30 Mar 2022 · 3 campaigns
Latest: Feel New via Campaign Brief
OMD OMDSeen in credits only
media, credited 2 June 2025 · 1 campaign
Latest: Feel New via Campaign Brief
OMDSeen in credits · 1 yr 4 mth
digital
Ogilvy OgilvySeen in credits only
digital, credited 2 June 2025 · 1 campaign
Latest: Feel New via Campaign Brief
OgilvySeen in credits · 1 yr 4 mth
PR
Āmio ĀmioConfirmed appointment
PR, 22 Oct 2021 to now · 5 yr
Sources: Mumbrella
ĀmioConfirmed · 5 yr
202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
PRĀmioCurrent22 Oct 2021Now5.00

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Destination NSW since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Destination NSW campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
OMD Seen in creditsmedia2 June 20252 June 20251Feel New via Campaign Brief
Ogilvy Seen in creditsdigital2 June 20252 June 20251Feel New via Campaign Brief
The Editors Seen in creditspost-production2 June 20252 June 20251Feel New via Campaign Brief
Otis Seen in creditsaudio2 June 20252 June 20251Feel New via Campaign Brief
Leo Burnett Australia Seen in creditscreative24 Oct 202130 Mar 20224Feel New via B&T
Havas Media Group Australia Seen in creditsmedia1 Dec 202130 Mar 20223Feel New via Campaign Brief
SongZu Seen in creditsaudio24 Oct 202130 Mar 20223Feel New via B&T
Media Arts Lawyers Seen in creditsaudio24 Oct 202130 Mar 20224Feel New via B&T
Havas Media Australia Seen in creditsmedia24 Oct 202124 Oct 20211Feel New via B&T

Also credited People named once in Destination NSW campaign credits

Hooligan Collective (Creative Consultancy, Destination NSW, Campaign Brief) · Bronwen Gwynn-Jones (Executive Producer, Destination NSW, Campaign Brief) · Tom Ferguson (Producer, Destination NSW, Campaign Brief) · Luke McDonagh (Editor, Destination NSW, Campaign Brief) · Dylan Harrison (Copywriter and Director, Destination NSW, Campaign Brief) · Ryan Walsh (Composer, Destination NSW, Campaign Brief) · Yani Kronenberg (Colourist, Cliff Jones, Campaign Brief) · Duncan Garrett (Designer, Cliff Jones, Campaign Brief) · Rebecca Durr (Group Account Director, Cliff Jones, Campaign Brief) · Alana Clarke (Account Manager, Cliff Jones, Campaign Brief) · Kathryn Illy (General manager of consumer marketing, Destination NSW, B&T) · Sonia McIvor (Director of marketing, Destination NSW, B&T) · Bohdi Lewis (Associate brand director, Destination NSW, B&T) · Jason Williams (Chief creative officer, Leo Burnett Australia, B&T) · Andy Ferguson (Executive creative director, Leo Burnett Australia, B&T) · Adrian Ely (Creative directors, Leo Burnett Australia, B&T) · Nigel Clark (Creative directors, Leo Burnett Australia, B&T) · Jason Cooper (Design director, Leo Burnett Australia, B&T) · Dan Pankraz (Head of brand strategy and innovation, Leo Burnett Australia, B&T) · Abbie Dubin-Rhodin (Strategy director, Leo Burnett Australia, B&T) · Alex Nel (Connections strategist, Leo Burnett Australia, B&T) · James Walker-Smith (General manager, Leo Burnett Australia, B&T) · Gemma Cox (Group business director, Leo Burnett Australia, B&T) · Adrian Jung (Head of production, Leo Burnett Australia, B&T) · Nick Kavanagh (Group head of integrated strategy and planning, Havas Media Australia, B&T) · Mark Clinton (Photography, Jared Knecht, B&T) · Andy Fergusson (Executive Creative Director, Leo Burnett Australia, Campaign Brief) · Michelle Browne (Integrated Producer, Leo Burnett Australia, Campaign Brief) · Lucy Appleyard (Integrated Producer, Leo Burnett Australia, Campaign Brief) · Lance Gurisik (Composer, Song Zu, Campaign Brief) · Meg Drummond (Sound Producer, Abby Sie, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
22 Oct 202122 Oct 2021appointmentPRĀmioconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Kathryn IllyGeneral Manager Consumer Marketing24 Oct 202130 Mar 2022
Sonia McIvorDirector of Marketing24 Oct 202124 Oct 2021
Bohdi LewisDirector, Brand Strategy & Customer Experience24 Oct 202130 Mar 2022

Stated reasons and comments Paraphrased, with source links

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