Destination NSW
As at 16 Oct 2026, AccountMoves records 1 current agency for Destination NSW: Āmio (PR, since 22 Oct 2021). Agency changes reported since 2016: 0. Last reported move: 22 Oct 2021. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 1
Roster: Āmio (PR) Small roster
Last review on record: 22 Oct 2021 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, credited 24 Oct 2021 to 30 Mar 2022 · 4 campaigns
Latest: Feel New via B&T
media, credited 24 Oct 2021 · 1 campaign
Latest: Feel New via B&THavas Media Group Australia Havas Media Group AustraliaSeen in credits only
media, credited 1 Dec 2021 to 30 Mar 2022 · 3 campaigns
Latest: Feel New via Campaign BriefOMD OMDSeen in credits only
media, credited 2 June 2025 · 1 campaign
Latest: Feel New via Campaign Brief
digital, credited 2 June 2025 · 1 campaign
Latest: Feel New via Campaign Brief
PR, 22 Oct 2021 to now · 5 yr
Sources: Mumbrella
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| PR | ĀmioCurrent | 22 Oct 2021 | Now | 5.0 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Destination NSW since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Destination NSW campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| OMD Seen in credits | media | 2 June 2025 | 2 June 2025 | 1 | Feel New via Campaign Brief |
| Ogilvy Seen in credits | digital | 2 June 2025 | 2 June 2025 | 1 | Feel New via Campaign Brief |
| The Editors Seen in credits | post-production | 2 June 2025 | 2 June 2025 | 1 | Feel New via Campaign Brief |
| Otis Seen in credits | audio | 2 June 2025 | 2 June 2025 | 1 | Feel New via Campaign Brief |
| Leo Burnett Australia Seen in credits | creative | 24 Oct 2021 | 30 Mar 2022 | 4 | Feel New via B&T |
| Havas Media Group Australia Seen in credits | media | 1 Dec 2021 | 30 Mar 2022 | 3 | Feel New via Campaign Brief |
| SongZu Seen in credits | audio | 24 Oct 2021 | 30 Mar 2022 | 3 | Feel New via B&T |
| Media Arts Lawyers Seen in credits | audio | 24 Oct 2021 | 30 Mar 2022 | 4 | Feel New via B&T |
| Havas Media Australia Seen in credits | media | 24 Oct 2021 | 24 Oct 2021 | 1 | Feel New via B&T |
Also credited People named once in Destination NSW campaign credits
Hooligan Collective (Creative Consultancy, Destination NSW, Campaign Brief) · Bronwen Gwynn-Jones (Executive Producer, Destination NSW, Campaign Brief) · Tom Ferguson (Producer, Destination NSW, Campaign Brief) · Luke McDonagh (Editor, Destination NSW, Campaign Brief) · Dylan Harrison (Copywriter and Director, Destination NSW, Campaign Brief) · Ryan Walsh (Composer, Destination NSW, Campaign Brief) · Yani Kronenberg (Colourist, Cliff Jones, Campaign Brief) · Duncan Garrett (Designer, Cliff Jones, Campaign Brief) · Rebecca Durr (Group Account Director, Cliff Jones, Campaign Brief) · Alana Clarke (Account Manager, Cliff Jones, Campaign Brief) · Kathryn Illy (General manager of consumer marketing, Destination NSW, B&T) · Sonia McIvor (Director of marketing, Destination NSW, B&T) · Bohdi Lewis (Associate brand director, Destination NSW, B&T) · Jason Williams (Chief creative officer, Leo Burnett Australia, B&T) · Andy Ferguson (Executive creative director, Leo Burnett Australia, B&T) · Adrian Ely (Creative directors, Leo Burnett Australia, B&T) · Nigel Clark (Creative directors, Leo Burnett Australia, B&T) · Jason Cooper (Design director, Leo Burnett Australia, B&T) · Dan Pankraz (Head of brand strategy and innovation, Leo Burnett Australia, B&T) · Abbie Dubin-Rhodin (Strategy director, Leo Burnett Australia, B&T) · Alex Nel (Connections strategist, Leo Burnett Australia, B&T) · James Walker-Smith (General manager, Leo Burnett Australia, B&T) · Gemma Cox (Group business director, Leo Burnett Australia, B&T) · Adrian Jung (Head of production, Leo Burnett Australia, B&T) · Nick Kavanagh (Group head of integrated strategy and planning, Havas Media Australia, B&T) · Mark Clinton (Photography, Jared Knecht, B&T) · Andy Fergusson (Executive Creative Director, Leo Burnett Australia, Campaign Brief) · Michelle Browne (Integrated Producer, Leo Burnett Australia, Campaign Brief) · Lucy Appleyard (Integrated Producer, Leo Burnett Australia, Campaign Brief) · Lance Gurisik (Composer, Song Zu, Campaign Brief) · Meg Drummond (Sound Producer, Abby Sie, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 22 Oct 2021 | 22 Oct 2021 | appointment | PR | Āmio | confirmed | via Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Kathryn Illy | General Manager Consumer Marketing | 24 Oct 2021 | 30 Mar 2022 |
| Sonia McIvor | Director of Marketing | 24 Oct 2021 | 24 Oct 2021 |
| Bohdi Lewis | Director, Brand Strategy & Customer Experience | 24 Oct 2021 | 30 Mar 2022 |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
