Fri 16 Oct 2026SOURCED DATA
Brands › Cricket Australia

Cricket Australia

Marketing lead: Samantha Scott (Marketing Specialist, since 11 Jan 2026) · Total appointments: 1

Roster: Special (creative) SMALL ROSTER

Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effect0 of 2new CMOs, change in 12 mths · based on 3 records
Next reviewNot enough data2 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

creative
242526
seen: creative
242526
seen: media
242526
seen: design
242526
SpecialNicole AthanassasInitiativeRumble StudiosNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeSpecialCURRENT13 May 2024Now2.40

Pitch predictor How it works

Not enough history to predict (2 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on Cricket Australia campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Special SEEN IN CREDITScreative3 Oct 202411 Jan 20264You Need To See It via Campaign Brief
Initiative SEEN IN CREDITSmedia3 Oct 202411 Jan 20264You Need To See It via Campaign Brief
Nicole Athanassas SEEN IN CREDITScreative11 Jan 202611 Jan 20261Unmissable First Over via Campaign Brief
Finch SEEN IN CREDITSproduction3 Oct 20244 Oct 20243You Need To See It via Campaign Brief
Byrne Creative SEEN IN CREDITSproduction3 Oct 20244 Oct 20243You Need To See It via Campaign Brief
Sam I Am SEEN IN CREDITSproduction3 Oct 20244 Oct 20243You Need To See It via Campaign Brief
Rumble Studios SEEN IN CREDITSdesign3 Oct 20244 Oct 20243You Need To See It via Campaign Brief
Hunters SEEN IN CREDITSaudio3 Oct 20244 Oct 20243You Need To See It via Campaign Brief

Also credited People named once in Cricket Australia campaign credits

Tom Dodd (Chief Strategy Officer, Aaron Farrelly, Campaign Brief) · Ben Clarke (Client Director, Aaron Farrelly, Campaign Brief) · Tate Nalen (Strategy Director, Aaron Farrelly, Campaign Brief) · Benjamin Robb (Digital Delivery & Platforms director, Aaron Farrelly, Campaign Brief) · Mark Passlow (Technical Lead, Aaron Farrelly, Campaign Brief) · Surbhi Mishra (Senior Product Owner, Aaron Farrelly, Campaign Brief) · Richard Moore (Head of Product Innovation and Delivery, Aaron Farrelly, Campaign Brief) · Arther Dunderdale (Integrated Producer, Aaron Farrelly, Campaign Brief) · James Goodwin (Victoria Sales Director, Aaron Farrelly, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
13 May 202413 May 2024appointmentcreativeSpecialNATIONconfirmedvia Campaign Briefvia Mediaweek

Marketing leaders

PersonTitleFromTo
Teresa BasileHead of Brand & Marketing13 May 2024Now
Samantha ScottMarketing Specialist11 Jan 2026Now

On the record Short paraphrases with links

WHY THEY WON Basile said Special stood out for the strength of its creative ideas.
creativitycan't waitexcited
Teresa Basile · the move · via Campaign Brief, 13 May 2024 · paraphrased
AGENCY SAYS Stambanis said Special was excited to take on Cricket Australia, and flagged big plans for the next phase.
ambitiousexcitednext chapter
Bec Stambanis · the move · via Campaign Brief, 13 May 2024 · paraphrased