Dairy Farmers
Marketing lead: Matt Gray (General Manager, Marketing and Innovation, Bega Group, since 13 Apr 2026) · Total appointments: 1
Roster: The Royals (creative) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effect0 of 3new CMOs, change in 12 mths · based on 4 records
Next reviewNot enough data3 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
seen: creative
242526
seen: digital
242526
The RoyalsGood Sign Co.None recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | The RoyalsCURRENT | 12 June 2024 | Now | 2.3 | 0 |
Pitch predictor How it works
Not enough history to predict (3 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on Dairy Farmers campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Team Kids SEEN IN CREDITS | other | 13 Apr 2026 | 14 Apr 2026 | 2 | Scrolling Girl via Campaign Brief |
| The Royals SEEN IN CREDITS | creative | 13 Apr 2026 | 14 Apr 2026 | 2 | Scrolling Girl via Campaign Brief |
| Good Sign Co. SEEN IN CREDITS | digital | 13 Apr 2026 | 14 Apr 2026 | 2 | Scrolling Girl via Campaign Brief |
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 12 June 2024 | 12 June 2024 | appointment | creative | The Royals | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Matt Gray | General Manager, Marketing and Innovation, Bega Group | 13 Apr 2026 | Now |
| Anjali De Silva | Marketing Manager, Flavoured Milk, Bega Group | 13 Apr 2026 | Now |
| Isabella Lucas | Assistant Brand Manager, Bega Group | 13 Apr 2026 | Now |
On the record Short paraphrases with links
AGENCY SAYS O’Farrell said The Royals was delighted to take on Dairy Farmers. Steve O’Farrell · the move · via Campaign Brief, 12 June 2024 · paraphrased