Pepper Money
Marketing lead: Dan Johns (Marketing Advisory Partner, since 15 Apr 2026) · Total appointments: 1
Roster: The Royals (creative) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
The RoyalsNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | The RoyalsCURRENT | 15 Apr 2026 | Now | 0.5 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 15 Apr 2026 | 15 Apr 2026 | appointment | creative | The Royals | reported | via B&Tvia Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Dan Johns | Marketing Advisory Partner | 15 Apr 2026 | Now |
On the record Short paraphrases with links
AGENCY SAYS Siwka said The Royals was excited to take on Pepper Money, and flagged big plans for the next phase. Andrew Siwka · the move · via Campaign Brief, 15 Apr 2026 · paraphrased
WHY THEY WON Johns said The Royals stood out for a close cultural match, a collaborative way of working and a record of commercial results. Dan Johns · the move · via Campaign Brief, 15 Apr 2026 · paraphrased