Modibodi
Marketing lead: Justine Cusack (Marketing Director, since 12 May 2024) · Total appointments: 2
Roster: Bread Agency (social), TAG (digital) SMALL ROSTER
Loyalty indexNot enough data2 records, needs 3
Avg tenureNot enough data2 records, needs 3
CMO effect0 of 2new CMOs, change in 12 mths · based on 4 records
Next reviewNot enough data2 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
social
242526
digital
242526
seen: creative
242526
seen: media
242526
seen: PR
242526
Bread AgencyTAGFabric (part of the TBWA\Sydney Group)Fabric - part of the TBWATalent CorpElevenNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| digital | TAGCURRENT | 13 Oct 2025 | Now | 1.0 | 0 |
| social | Bread AgencyCURRENT | 30 Jan 2024 | Now | 2.7 | 0 |
Pitch predictor How it works
Not enough history to predict (2 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on Modibodi campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Fabric (part of the TBWA\Sydney Group) SEEN IN CREDITS | creative | 12 May 2024 | 2 July 2025 | 3 | campaign via Campaign Brief |
| DIVISION SEEN IN CREDITS | production | 2 July 2025 | 2 July 2025 | 1 | campaign via Campaign Brief |
| Talent Corp SEEN IN CREDITS | media | 2 July 2025 | 2 July 2025 | 1 | campaign via Campaign Brief |
| Eleven SEEN IN CREDITS | PR | 20 Aug 2024 | 20 Aug 2024 | 1 | Fear Not via Campaign Brief |
| FINCH SEEN IN CREDITS | production | 20 Aug 2024 | 20 Aug 2024 | 1 | Fear Not via Campaign Brief |
| BOLT SEEN IN CREDITS | post-production | 20 Aug 2024 | 20 Aug 2024 | 1 | Fear Not via Campaign Brief |
| Fabric - part of the TBWA SEEN IN CREDITS | creative | 13 May 2024 | 13 May 2024 | 1 | campaign via Mediaweek |
Also credited People named once in Modibodi campaign credits
Alex Cook (Producer, DIVISION, Campaign Brief) · Perrin James (DOP, FINCH, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 13 Oct 2025 | 13 Oct 2025 | appointment | digital | TAG | confirmed | via Campaign Brief | |||
| 30 Jan 2024 | 30 Jan 2024 | appointment | social | Bread Agency | confirmed | via Campaign Briefvia Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Justine Cusack | Marketing Director | 12 May 2024 | Now |
| Caitlin Lilley | Brand Manager | 12 May 2024 | Now |
On the record Short paraphrases with links
AGENCY SAYS Goodhardt said TAG was pleased to take on Modibodi. Zoe Goodhardt · the move · via Campaign Brief, 13 Oct 2025 · paraphrased
WHY THEY WON Cusack said Bread Agency stood out for a collaborative way of working and a clear grasp of the customer and category. Kerry Cusack · the move · via Campaign Brief, 30 Jan 2024 · paraphrased
AGENCY SAYS Proulx said Bread Agency was excited to take on Modibodi. Mary Proulx · the move · via Campaign Brief, 30 Jan 2024 · paraphrased