Hisense
Marketing lead: Michelle Wee (General Manager Marketing ANZ, since 4 Feb 2026) · Total appointments: 2
Roster: Bench Media (media), TAG (CX) SMALL ROSTER
Loyalty indexNot enough data2 records, needs 3
Avg tenureNot enough data2 records, needs 3
CMO effect0 of 1new CMOs, change in 12 mths · based on 3 records
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
media
242526
CX
242526
Bench MediaTAGNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| CX | TAGCURRENT | 4 Feb 2026 | Now | 0.7 | 0 |
| media | Bench MediaCURRENT | 3 Feb 2026 | Now | 0.7 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 4 Feb 2026 | 4 Feb 2026 | appointment | CX | TAG | confirmed | via Campaign Brief | |||
| 3 Feb 2026 | 3 Feb 2026 | appointment | media | Bench Media | confirmed | via Campaign Briefvia B&T |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Michelle Wee | General Manager Marketing ANZ | 4 Feb 2026 | Now |
On the record Short paraphrases with links
AGENCY SAYS Vella said Bench Media was pleased to take on Hisense. Nate Vella · the move · via B&T, 4 Feb 2026 · paraphrased
WHY THEY WON Wee pointed to a clear grasp of the customer and category, a record of commercial results and sharp strategic thinking as the reasons for choosing Bench Media. Michelle Wee · the move · via B&T, 4 Feb 2026 · paraphrased