Sotheby's Melbourne
Marketing lead: Not recorded · Total appointments: 1
Roster: TAG (social) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data1 record, needs 3
Next reviewNot enough data0 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
social
242526
TAGNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| social | TAGCURRENT | 18 June 2026 | Now | 0.3 | 0 |
Pitch predictor How it works
Not enough history to predict (0 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 18 June 2026 | 18 June 2026 | appointment | social | TAG | confirmed | via Campaign Brief |
Marketing leaders
No marketing leaders recorded yet.
On the record Short paraphrases with links
WHY THEY WON Cruz credited TAG with the quality of its people, its data and technology capability and a clear grasp of the customer and category. Sunnie Cruz · the move · via Campaign Brief, 18 June 2026 · paraphrased
AGENCY SAYS Goodhardt said TAG was proud to take on Sotheby's Melbourne, and talked up the brand's standing. Zoe Goodhardt · the move · via Campaign Brief, 18 June 2026 · paraphrased