Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data1 record, needs 3
Next reviewNot enough data0 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
BornNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | BornCURRENT | 27 Mar 2025 | Now | 1.6 | 0 |
Pitch predictor How it works
Not enough history to predict (0 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 27 Mar 2025 | 27 Mar 2025 | appointment | creative | Born | reported | via B&T |
Marketing leaders
No marketing leaders recorded yet.
On the record Short paraphrases with links
AGENCY SAYS Coupland said Born was excited to take on Yo-Chi. David Coupland · the move · via B&T, 27 Mar 2025 · paraphrased