Lauren Fildes
Latest recorded: GM Portfolio and Brand Marketing, Asahi Beverages (seen 9 June 2026, source)
Roles recorded: 2 · Agency appointments made: 1 · Quotes logged: 1 · Campaign credits: 2
WHY THEY WON Fildes pointed to a collaborative way of working, the strength of its creative ideas and strong chemistry with the client team as the reasons for choosing BMF. Lauren Fildes on Asahi Beverages · the move · via B&T, 9 June 2026 · paraphrased
CMO movement rating4.3 / 10Moderate · based on 3 records
Movement rating breakdown Method
| Role | Brand | Moves in tenure | Agency changes | Within 12 months of starting | Months to first change |
|---|---|---|---|---|---|
| General Manager Brand and Portfolio Asahi Beverages | Great Northern | 0 | 0 | 0 | n/a |
| GM Portfolio and Brand Marketing | Asahi Beverages | 1 | 1 | 1 | 0 |
50% of roles saw an agency change within 12 months. Based on 3 records.
Career Sortable
| First seen | To | Title | Organisation | Years |
|---|---|---|---|---|
| 25 May 2026 | Now | General Manager Brand and Portfolio Asahi Beverages | Great Northern | 0.4 |
| 9 June 2026 | Now | GM Portfolio and Brand Marketing | Asahi Beverages | 0.4 |
Agencies appointed on their watch
| Date | Brand | Discipline | Agency | Change? |
|---|---|---|---|---|
| 9 June 2026 | Asahi Beverages | creative | BMF | Yes |
Connections 12 · named together in one source · All
Campaign credits Seen in credits. Not appointments
| Date | Brand | Campaign | Credited as | For | Source |
|---|---|---|---|---|---|
| 25 May 2026 | Great Northern | The Great Shout | General Manager Brand and Portfolio Asahi Beverages | Great Northern | Campaign Brief |
| 25 May 2026 | Great Northern | The Great Shout | General Manager Brand and Portfolio Asahi Beverages | Great Northern | B&T |
Every quote Short paraphrases with a link to the source
| Date | Brand | Paraphrase and tags | Source |
|---|---|---|---|
| 9 June 2026 | Asahi Beverages | Fildes pointed to a collaborative way of working, the strength of its creative ideas and strong chemistry with the client team as the reasons for choosing BMF. | B&T |