Woolworths moves creative account from M+C Saatchi to Droga5 ANZ
Brand: Woolworths · Discipline: creative · Type: appointment · Confidence: confirmed
Marketing lead at the time: Sean Barrett
Est. billingsn/a
Announced6 May 2026
Decided22 July 2026
The field
| Agency | Role | Stage |
|---|---|---|
| M+C Saatchi | Incumbent | Lost |
| Droga5 ANZ | Winner | Appointed |
Sources Links only
- Campaign Brief, 22 July 20260
- Campaign Brief, 6 May 20260
- B&T, 21 July 20260
- LBB, 22 July 20260
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On the record Paraphrased, with tags
WHY THEY WON Barrett said Droga5 ANZ stood out for a collaborative way of working, the strength of its creative ideas and the quality of its people. Sean Barrett on Woolworths · the move · via Campaign Brief, 22 July 2026 · paraphrased