The Magnum Ice Cream Company appoints Publicis for media
Brand: The Magnum Ice Cream Company · Discipline: media · Type: appointment · Confidence: reported
Marketing lead at the time: Not recorded
Est. billingsn/a
Announced18 Dec 2025
Decided18 Dec 2025
The field
| Agency | Role | Stage |
|---|---|---|
| Publicis | Winner | Appointed |
Sources Links only
- B&T, 18 Dec 20250
We record facts only and link to the original report. See our editorial policy. Something wrong? Request a correction.
On the record Paraphrased, with tags
WHY THEY WON Barraux said Publicis stood out for its data and technology capability, a record of commercial results and value for money. Julien Barraux on The Magnum Ice Cream Company · the move · via B&T, 18 Dec 2025 · paraphrased