Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data1 record, needs 3
Next reviewNot enough data0 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
media
242526
InitiativeNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | InitiativeCURRENT | 6 Jan 2025 | Now | 1.8 | 0 |
Pitch predictor How it works
Not enough history to predict (0 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 6 Jan 2025 | 6 Jan 2025 | appointment | media | Mindshare | Initiative | confirmed | via Mediaweek |
Marketing leaders
No marketing leaders recorded yet.
On the record Short paraphrases with links
WHY THEY WON Woolley pointed to sharp strategic thinking, a close cultural match and value for money as the reasons for choosing Initiative. Darren Woolley · the move · via Mediaweek, 6 Jan 2025 · paraphrased