Vitality Brands
Marketing lead: Lucinda Sabo (GM of Marketing & Digital, since 18 May 2026) · Total appointments: 1
Roster: TRP (creative) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
TRPNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | TRPCURRENT | 18 May 2026 | Now | 0.4 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 18 May 2026 | 18 May 2026 | appointment | creative | TRP | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Lucinda Sabo | GM of Marketing & Digital | 18 May 2026 | Now |
On the record Short paraphrases with links
WHY THEY WON Sabo pointed to sharp strategic thinking, a collaborative way of working and the strength of its creative ideas as the reasons for choosing TRP. Lucinda Sabo · the move · via Campaign Brief, 18 May 2026 · paraphrased
AGENCY SAYS Ross said TRP was thrilled to take on Vitality Brands. Kyle Ross · the move · via Campaign Brief, 18 May 2026 · paraphrased