Fri 16 Oct 2026SOURCED DATA
Brands › Tourism Tasmania

Tourism Tasmania

Marketing lead: Lindene Cleary (Chief Marketing Officer, since 8 Apr 2024) · Total appointments: 1

Roster: BMF (creative) SMALL ROSTER

Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

creative
242526
seen: creative
242526
seen: media
242526
seen: PR
242526
seen: digital
242526
BMFBMF AustraliaClaire SeffrinJess VellaStarcomHavas RedOrchardOrchard MarketingNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeBMFCURRENT29 Jan 2025Now1.70

Pitch predictor How it works

Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on Tourism Tasmania campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
BMF Australia SEEN IN CREDITScreative30 Mar 202631 Mar 20262Off Season via Campaign Brief
FINCH SEEN IN CREDITSproduction8 Apr 202431 Mar 20263Become a Winter person via Campaign Brief
ARTBOXBLACK SEEN IN CREDITSproduction30 Mar 202631 Mar 20262Off Season via Campaign Brief
Orchard SEEN IN CREDITSdigital14 Feb 202431 Mar 20265Tasmanai via Campaign Brief
Starcom SEEN IN CREDITSmedia14 Feb 202431 Mar 20266Tasmanai via Campaign Brief
Havas Red SEEN IN CREDITSPR14 Feb 202431 Mar 20265Tasmanai via Campaign Brief
BMF SEEN IN CREDITScreative14 Feb 202430 Sept 20244Tasmanai via Campaign Brief
Orchard Marketing SEEN IN CREDITSdigital30 Sept 202430 Sept 20241Come Down For Air via Campaign Brief
Claire Seffrin SEEN IN CREDITScreative8 Apr 20248 Apr 20241Become a Winter person via Campaign Brief
The Editors SEEN IN CREDITSpost-production8 Apr 20248 Apr 20241Become a Winter person via Campaign Brief
Jess Vella SEEN IN CREDITScreative14 Feb 202415 Feb 20242Tasmanai via Campaign Brief
Rumble SEEN IN CREDITSaudio14 Feb 202415 Feb 20242Tasmanai via Campaign Brief

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
29 Jan 202529 Jan 2025retentioncreativeBMFBMFconfirmedvia B&Tvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Lindene ClearyChief Marketing Officer8 Apr 2024Now

On the record Short paraphrases with links

No quotes logged yet.