Tourism Australia
Marketing lead: Susan Coghill (Chief Marketing Officer, since 25 June 2026) · Total appointments: 1
Roster: Zenith (media) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
media
242526
ZenithNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | ZenithCURRENT | 25 June 2026 | Now | 0.3 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 25 June 2026 | 25 June 2026 | appointment | media | Zenith | reported | via B&T |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Susan Coghill | Chief Marketing Officer | 25 June 2026 | Now |
On the record Short paraphrases with links
WHY THEY WON Mack welcomed the appointment of Zenith without spelling out a specific reason. Robin Mack · the move · via B&T, 25 June 2026 · paraphrased
AGENCY SAYS Tonelli said Zenith was eager to take on Tourism Australia. Jason Tonelli · the move · via B&T, 25 June 2026 · paraphrased