tonies
Marketing lead: Lauren Best (Senior Marketing Manager ANZ, since 11 Nov 2025) · Total appointments: 2
Roster: 303 MullenLowe (creative), Connected Media (media) SMALL ROSTER
Loyalty indexNot enough data2 records, needs 3
Avg tenureNot enough data2 records, needs 3
CMO effect0 of 1new CMOs, change in 12 mths · based on 3 records
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
media
242526
303 MullenLoweConnected MediaNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | 303 MullenLoweCURRENT | 29 Feb 2024 | Now | 2.6 | 0 |
| media | Connected MediaCURRENT | 11 Nov 2025 | Now | 0.9 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 11 Nov 2025 | 11 Nov 2025 | appointment | media | Connected Media | confirmed | via Campaign Briefvia Mediaweek | |||
| 29 Feb 2024 | 29 Feb 2024 | appointment | creative | 303 MullenLowe | confirmed | via Campaign Briefvia Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Lauren Best | Senior Marketing Manager ANZ | 11 Nov 2025 | Now |
On the record Short paraphrases with links
AGENCY SAYS Barnes said Connected Media was excited to take on tonies. Laura Hamod Barnes · the move · via Campaign Brief, 11 Nov 2025 · paraphrased
WHY THEY WON Best credited Connected Media with sharp strategic thinking, the strength of its creative ideas and a collaborative way of working. Lauren Best · the move · via Campaign Brief, 11 Nov 2025 · paraphrased
WHY THEY WON Becker said 303 MullenLowe stood out for a close cultural match, a clear grasp of the customer and category and the quality of its people. Ulrike Becker · the move · via Campaign Brief, 29 Feb 2024 · paraphrased