Superloop
Marketing lead: Ben Colman (Chief Marketing Oficer, since 20 Aug 2026) · Total appointments: 1
Roster: BMF (creative) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
seen: creative
242526
seen: media
242526
seen: design
242526
BMFLeo Burnett AustraliaZenithMosaicNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | BMFCURRENT | 20 Aug 2026 | Now | 0.2 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on Superloop campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Leo Burnett Australia SEEN IN CREDITS | creative | 21 Oct 2024 | 21 Oct 2024 | 1 | campaign via B&T |
| Zenith SEEN IN CREDITS | media | 21 Oct 2024 | 21 Oct 2024 | 1 | campaign via B&T |
| Hooves SEEN IN CREDITS | production | 21 Oct 2024 | 21 Oct 2024 | 1 | campaign via B&T |
| The Editors SEEN IN CREDITS | post-production | 21 Oct 2024 | 21 Oct 2024 | 1 | campaign via B&T |
| Mosaic SEEN IN CREDITS | design | 21 Oct 2024 | 21 Oct 2024 | 1 | campaign via B&T |
| The Pool Collective SEEN IN CREDITS | production | 21 Oct 2024 | 21 Oct 2024 | 1 | campaign via B&T |
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 20 Aug 2026 | 20 Aug 2026 | appointment | creative | Leo | BMF | confirmed | via Campaign Briefvia B&T |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Ben Colman | Chief Marketing Oficer | 20 Aug 2026 | Now |
On the record Short paraphrases with links
WHY THEY WON Colman said BMF stood out for sharp strategic thinking, a record of commercial results and a clear grasp of the customer and category. Ben Colman · the move · via B&T, 20 Aug 2026 · paraphrased
AGENCY SAYS McArdle said BMF was excited to take on Superloop, and flagged big plans for the next phase. Stephen McArdle · the move · via B&T, 20 Aug 2026 · paraphrased