Snooze
Marketing lead: Doni Davies (General Manager of Marketing and Ecommerce, since 23 Jan 2025) · Total appointments: 1
Roster: Match & Wood (media) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effect0 of 2new CMOs, change in 12 mths · based on 3 records
Next reviewNot enough data2 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
media
242526
seen: media
242526
seen: design
242526
Match & WoodRob UpwardNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | Match & WoodCURRENT | 2 Apr 2025 | Now | 1.5 | 0 |
Pitch predictor How it works
Not enough history to predict (2 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on Snooze campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Collider SEEN IN CREDITS | production | 23 Jan 2025 | 23 Jan 2025 | 2 | campaign via Mediaweek |
| The Editors SEEN IN CREDITS | post-production | 23 Jan 2025 | 23 Jan 2025 | 2 | campaign via Mediaweek |
| Rob Upward SEEN IN CREDITS | design | 23 Jan 2025 | 23 Jan 2025 | 2 | campaign via Mediaweek |
| Match & Wood SEEN IN CREDITS | media | 23 Jan 2025 | 23 Jan 2025 | 2 | campaign via Mediaweek |
Also credited People named once in Snooze campaign credits
Ryan Hancock (National Planning Director, Match & Wood, B&T) · Rachael Conway (Group Director, Match & Wood, B&T) · Melanie Wong (Senior Communications Manager, Match & Wood, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 2 Apr 2025 | 2 Apr 2025 | retention | media | Match & Wood | Match & Wood | confirmed | via Campaign Briefvia Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Doni Davies | General Manager of Marketing and Ecommerce | 23 Jan 2025 | Now |
| Penny Watson | Head of Brand | 23 Jan 2025 | Now |
On the record Short paraphrases with links
WHY THEY WON Davies said Match & Wood stood out for a record of commercial results, value for money and a collaborative way of working. Doni Davies · the move · via Campaign Brief, 2 Apr 2025 · paraphrased
AGENCY SAYS O’Keefe said Match & Wood was thrilled to take on Snooze. Christopher O’Keefe · the move · via Campaign Brief, 2 Apr 2025 · paraphrased