Fri 16 Oct 2026SOURCED DATA
Brands › Smith’s

Smith’s

Marketing lead: Alessia Taddei (Chief Marketing Officer, ANZ Foods, since 7 Feb 2025) · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Loyalty indexNot enough data0 records, needs 3
Avg tenureNot enough data0 records, needs 3
CMO effect0 of 5new CMOs, change in 12 mths · based on 5 records
Next reviewNot enough data5 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

seen: creative
242526
seen: media
242526
seen: experiential
242526
SpecialPlatoonPHD MediaAgne StaraiteNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Pitch predictor How it works

Not enough history to predict (5 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on Smith’s campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Special SEEN IN CREDITScreative7 Feb 20257 Feb 20252campaign via Mediaweek
Squeak E. Clean SEEN IN CREDITSaudio7 Feb 20257 Feb 20252campaign via Mediaweek
PHD Media SEEN IN CREDITSmedia7 Feb 20257 Feb 20252campaign via Mediaweek
Agne Staraite SEEN IN CREDITSexperiential7 Feb 20257 Feb 20252campaign via Mediaweek
Platoon SEEN IN CREDITScreative7 Feb 20257 Feb 20252campaign via Mediaweek

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Alessia TaddeiChief Marketing Officer, ANZ Foods7 Feb 2025Now
Katherine TwomeyMarketing Manager7 Feb 2025Now
Bridget McBrideSenior Brand Manager7 Feb 2025Now
Tania YeBrand Manager7 Feb 2025Now
Camille NorsaBrand Manager7 Feb 2025Now

On the record Short paraphrases with links

No quotes logged yet.