Fri 16 Oct 2026SOURCED DATA
Brands › Smith’s Chips

Smith’s Chips

Marketing lead: Vandita Pandey (Chief Marketing Officer, since 19 Feb 2024) · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Loyalty indexNot enough data0 records, needs 3
Avg tenureNot enough data0 records, needs 3
CMO effect0 of 3new CMOs, change in 12 mths · based on 3 records
Next reviewNot enough data3 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

seen: creative
242526
seen: media
242526
seen: digital
242526
SpecialShaun McFarlanePlatoonTrioPilgrim CommunicationsNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Pitch predictor How it works

Not enough history to predict (3 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on Smith’s Chips campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Netflix SEEN IN CREDITSother19 Feb 202419 Feb 20241Spud Surveillance via Campaign Brief
Special SEEN IN CREDITScreative19 Feb 202419 Feb 20241Spud Surveillance via Campaign Brief
Shaun McFarlane SEEN IN CREDITScreative19 Feb 202419 Feb 20241Spud Surveillance via Campaign Brief
Trio SEEN IN CREDITSmedia19 Feb 202419 Feb 20241Spud Surveillance via Campaign Brief
Platoon SEEN IN CREDITScreative19 Feb 202419 Feb 20241Spud Surveillance via Campaign Brief
Pilgrim Communications SEEN IN CREDITSdigital19 Feb 202419 Feb 20241Spud Surveillance via Campaign Brief

Also credited People named once in Smith’s Chips campaign credits

Brant Harvey (Head of Marketing Partnerships ANZ, Netflix, Campaign Brief) · Will Moore (Strategy director, Shaun McFarlane, Campaign Brief) · Sevda Cemo (Head of film & content production, Shaun McFarlane, Campaign Brief) · Stacey Szabo (Senior digital producer, Shaun McFarlane, Campaign Brief) · Maggie Webster (Designer, Shaun McFarlane, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Vandita PandeyChief Marketing Officer19 Feb 2024Now
Bridget McBrideSenior Brand Manager19 Feb 2024Now
Kristen MuldoonShopper Marketing Manager19 Feb 2024Now

On the record Short paraphrases with links

No quotes logged yet.