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Brands › Petbarn

Petbarn

As at 16 Oct 2026, AccountMoves records 1 current agency for Petbarn: True Syd. (social, since 26 Mar 2019). Agency changes reported since 2016: 0. Last reported move: 26 Mar 2019. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: True Syd. (social) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 26 Mar 2019 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
No agency on record
Vacant on record
social
True Syd. True Syd.Confirmed appointment
social, 26 Mar 2019 to now · 7 yr 7 mth
Sources: Campaign Brief
True Syd.Confirmed · 7 yr 7 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
socialTrue Syd.Current26 Mar 2019Now7.60

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Petbarn since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
26 Mar 201926 Mar 2019appointmentsocialTrue Syd.confirmedvia Campaign Brief

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Szeps said True Syd. was pleased to take on Petbarn and Greencross Vets. Sean Szeps · the move · via Campaign Brief, 26 Mar 2019 · paraphrased
WHY THEY WON Parimu pointed to its data and technology capability and a clear grasp of the customer and category as the reasons for choosing True Syd.. Sumeena Parimu · the move · via Campaign Brief, 26 Mar 2019 · paraphrased