Fri 16 Oct 2026SOURCED DATA
Brands › National Lottery

National Lottery

Marketing lead: Anne Mulcahy (Chief Marketing Officer, since 24 Nov 2025) · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Loyalty indexNot enough data0 records, needs 3
Avg tenureNot enough data0 records, needs 3
CMO effect0 of 5new CMOs, change in 12 mths · based on 5 records
Next reviewNot enough data5 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

seen: creative
242526
seen: media
242526
Folk VMLStarcomNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Pitch predictor How it works

Not enough history to predict (5 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on National Lottery campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Folk VML SEEN IN CREDITScreative24 Nov 202524 Nov 20251campaign via Campaign Brief
Starcom SEEN IN CREDITSmedia24 Nov 202524 Nov 20251campaign via Campaign Brief

Also credited People named once in National Lottery campaign credits

Enda Kelly (Managing Director, Folk VML, Campaign Brief) · Karl Waters (Chief Creative Officer, Folk VML, Campaign Brief) · Jonny Cullen (Creative Director, Folk VML, Campaign Brief) · Stephen Kelly (Copywriter, Folk VML, Campaign Brief) · Conor Swanton (Senior Art Director, Folk VML, Campaign Brief) · Luke Mulligan (Account Director, Folk VML, Campaign Brief) · Ciara Ní Dhonnacha (Account Manager, Folk VML, Campaign Brief) · Eimear Fitzmaurice (Head of Planning, Folk VML, Campaign Brief) · Kim Comiskey (Planning Director, Folk VML, Campaign Brief) · Michael Cullen (Head of Production, Folk VML, Campaign Brief) · Eric Brindley (Senior Producer, Folk VML, Campaign Brief) · Ruth Barry (Client Director, Starcom, Campaign Brief) · Megan LaSalle (Senior Client Manager, Starcom, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Anne MulcahyChief Marketing Officer24 Nov 2025Now
Maebh GleesonHead of Brand24 Nov 2025Now
Susan O’SheaMarketing Controller24 Nov 2025Now
Kate Mc ManusSenior Brand Manager24 Nov 2025Now
Stephen ClearyBrand Manager24 Nov 2025Now

On the record Short paraphrases with links

No quotes logged yet.